SCHWEPPES LIGHTLY SPARKLING
This project begun as a collaboration between Bezalel Academy and Schweppes brand. The goal was to create a series of limited edition packaging design (including a spin of of their logo) for their new product "Lightly Sparkling". I created a fun and colorfull bubbles party of tiny people living within the drink. It allowed me to win the First price of jury. I had the honor to see my design printed and sold in stores all over the country during 3 months.
_ THE PARTY ON TV _
_ PARTY PEOPLE _
The main part of this project's DNA is in the character design of those so called "Party Peoples". Those funny and goofy characters were hand drawn and then digitalize and colored with photoshop. They are inspired by theme costume party and Tel-aviv clubs lovers.
_ THE PROJECT IN THE REAL LIFE _
After winning the first price of the internal competition, my original design was fine-tunned and adapted to be produced on a large scale. It was available in every grocery store in Israel for a three months periode. During the first week launch, an exhibition was held to present all the designs of the participants. For this occasion, I designed and concieved the entire exhibition brand; from the flyers and web invitation, to flags and employees shirts or even other fun swags which was distributed on the site of the event.
